Craft Beer Cellar™ is on a quest to continue contributing to the advancement of the small but mighty, amazing beer industry - an industry that has more than doubled in sales in the past 10 years! With over 7,500 Craft Breweries in the US and approximately 2,000 in planning, we believe good beer is here to stay. There is enormous potential for growth in this $112 billion dollar industry, as craft beer only comprises around 13% of it.
Our model is centered around beer retail, in both bottle shops and tap rooms, with a primary focus on amazing beer, hospitality and education. These three concepts are the basis of our philosophy, as a company, and guide the actions for all of our Owner-Operators.
Craft Beer Cellar Owner-Operators hold the key to their future in the beer business! With a commitment to the founding principles (above), our Owner-Operators are critical to Craft Beer Cellar's success, as they are engaged in their business and community, every day, leading by example. We believe that our Owner-Operators should be part of our customers' lives and the communities in which we serve, and therefore must be full-time and 'hands-on'. We are not currently accepting passive business investment Owner-Operators.
We provide an extensive multi-week training program that must be completed prior to opening. This program will provide 120 hours of technical, operational, inventory, computer systems, ordering, beer business savvy, marketing, hospitality know-how and beer education training. Once you successfully complete this training, you'll be ready to return to your store, get to work and implement the Craft Beer Cellar system and model that is a proven success!
Included in the above, you'll receive 20 hours of classroom beer education instruction and be prepared to complete the first level of your required beer knowledge certification, a program we developed for our Owner-Operators.
A Craft Beer Cellar franchise opportunity represents an exceptional offering in the beer industry. Craft Beer Cellar's Leadership Team has a combined 100+ years of experience in the retail beer business and are ready to get to work with you.
What are some of the things that you'll need to possess?
What will it cost me to open a Craft Beer Cellar?
It will vary by state and location, but typically $75k - $150k, which includes the initial franchise fee.
What's the target size of a Craft Beer Cellar?
900 — 2000 Square Feet
We want you in the right location, that's the correct size and is affordable. We don't believe in "go big or go home", but rather, utilizing every inch of our locations, in order to maximize profitability. Some of our stores will have Tap Rooms, which is a concept that is growing and we support, though we will always favor a slightly larger Bottle Shop, in these dual-concept stores.
How long will it take me to get my store open?
Six to nine months!
What kind of support will I receive?
Your success is Craft Beer Cellar's success, which is why we believe in teaching, training and educating our Owner-Operators. We can't and will never be able to run your location for you, but we will provide you assets, guidance and value-added, through marketing, graphics, product and programming materials, as well as industry insights, opinions and knowledge of current trends and conditions. We want you to be a successful member of the Craft Beer Cellar team!
Open or In-Planning Markets
Markets of Interest
We'll always consider locations in MA & New England, but are most interested in these areas:
Please allow a minimum of 72 hours for us to review your information.
What are the next steps?
Once we have a chance to review your initial contact form, we will be in touch to let you know our level of interest and if we'd like to move forward with you. If so, we'll send you our Franchise Disclosure Document (FDD) for your review. Once you acknowledge receipt of the document, we'll schedule a preliminary phone call to discuss our concept, our locations of interest, and what becoming a Craft Beer Cellar franchisee will look like. If, after our review of your initial contact form, we don't think we are a good fit for one another, we'll let you know.
Thank you for your interest, and we look forward to speaking with you.