HOPSLAM COMETH! And she waits for no man. And so, we’ve worked up our release plan in the way that seems to work best for big exciting beer releases. Please take a moment to read through the entire release plan. There are more ways that one to get Hopslam this year at CBC!

In Store Release

We realize that Hopslam is going to hit every store about the same time. While we like to keep things fair, we also realize that there’s a certain level of convenience required for the beer-hunting game. We have decided, based on the amount of Hopslam that we’re getting, that we are going to open up in-store sales starting as soon as we get it on Tuesday, January 23 with a strictly enforced limit until 7 PM.

In Store Release: Tuesday January 23, 2018 ALL DAY. (PLEASE WATCH FOR THE TWEET)


We are starting our Hopslam limit at one 6-pack per person. We will hold this limit until 7 PM. If there is still Hopslam to go around at 7 PM on Tuesday, we will lift the limit and you may purchase as much as you’d like.

Limits: One 6-pack per person until 7 PM.


We will accept a limited amount of holds through our blog and through text starting at 2 PM. Holds are strictly enforced this time around. 48 hours is the maximum and we will not be able to extend the hold. We will allow proxies to pick up the beer for you.

Holds:┬áStarting at 2 PM. Wait for the tweet! We’ll take a limited amount of holds.